Partners

Three ways to carry the brand

Retail wholesale, exclusive distribution or private label — same factory, same quality team, different terms.

Apply to become a partner

Programmes

Choose the model that fits your channel

Prices below are the discount from suggested retail price. Freight and duties are quoted per destination.

  • Retailer

    Independent outdoor stores and small chains.

    45–50%off SRP

    • Opening order from USD 3,000
    • Mixed SKUs in carton quantities
    • FOB Xiamen or DDP to store
    • POS displays and A+ content
    • Reorders from EU / US stock where available
    Open a retail account

  • Distributor

    One partner per country with an annual plan.

    55–62%off SRP

    • Exclusive territory, reviewed yearly
    • Annual plan from USD 80,000
    • Marketing fund 3% of purchases
    • Roadmap preview two seasons ahead
    • 60-day terms from second order
    • Local warranty stock supplied
    Discuss distribution

  • Private label

    Your brand on our designs, or developed from your brief.

    Quote

    • From 1,000 units per SKU
    • Existing certifications transferable
    • Custom colours, packaging and logo
    • 90–120 day lead time
    • Not offered in exclusive territories
    Describe your project

Suggested retail prices are set per market and held across all channels. MAP policy applies on Amazon and other marketplaces.

How it works

From first call to first shipment

  1. 01

    Introduction call

    30 minutes to understand your channel, territory and the lines you'd carry. We confirm availability of exclusivity in your country.

  2. 02

    Samples & price list

    A sample set of up to eight SKUs ships within a week, with the partner price list and certification files for your market.

  3. 03

    Agreement

    Retailers sign the standard terms; distributors sign a one-year agreement with territory, annual plan and marketing fund.

  4. 04

    First order

    Produced in 30–45 days from our own plant. Retail-ready packaging in your language, barcodes and product data supplied.

  5. 05

    Launch support

    Product training, photography, A+ content and launch promotions planned with your team before the goods land.

What partners get

Built for the people who sell it

  • Territory protection

    One distributor per country, no grey-market supply, MAP enforced on marketplaces.

  • Marketing assets

    Product photography, lifestyle shoots, videos and translated copy for every SKU, updated each season.

  • Warranty we handle

    Consumers contact our service points in Rotterdam and Reno. Your staff never processes a claim.

  • Predictable supply

    Own factory, 180 SKUs in planned production, spring and autumn deliveries confirmed six months ahead.

In the field

  • Black kettle heating over a campfire

    CK-2 kettle, field test, Yunnan

  • Lantern hanging from a tree branch at night

    LT-300 lantern, 48 h runtime test

  • Camping chair and gear set up in tall grass

    Chair & table set, retailer photoshoot

  • Tent pitched on a hill at dusk with mountains behind

    Series 4 tent, 3-season

  • Backpack and folding chair in a forest

    Daypack 28 L with chair

  • Open cooler box filled with ice on grass

    CL-45 cooler, ice retention test

Partner network today

Exclusive distributors
19
Retail doors
1,400+
Return rate, 2025
0.8%
On-time delivery, 2025
96%

Is your country still open? Ask us.

We'll tell you within one business day whether exclusivity is available and what the annual plan looks like.

Apply to become a partner